About On the OTC drug marketing strategies.docVIP

 PAGE \* MERGEFORMAT 8 About On the OTC drug marketing strategies OTC is a non-prescription drugs, is not a doctor prescription, you can buy medicines in pharmacies now, the international use of OTC (Over The Counter) to represent non-prescription drugs, RX and OTC is that the relative prescription drugs. In other countries, OTC drugs has become the treatment of diseases of the main channel, but still at an early stage in the country With a higher level of economic development, health care reform proposal and implementation, in 2000 China Food and Drug Administration proposed to align with the international OTC the medicine classification management. Since then China’s drug consumption market has a big change, of which the most obvious changes of OTC drugs. OTC drugs in pharmacies or non-medical unit sales, this trend is to provide pharmaceutical companies with business opportunities to the challenge. A, OTC drug marketing challenges According to the agency on the OTC market research in China, said China’s OTC market potential is enormous, China’s annual growth rate of 30% of the OTC in 1996 to $ 1.3 billion in 2000 to reach $ 3.0 billion, that is , up to this point has reached the level of the French in 1995, according to the survey, experts predict that by 2010, could reach the U.S. level in 1995, will become the world’s largest pharmaceutical markets in the context of globalization, global of multinational companies are ready to come to China is a potential share of the OTC market participation of multinational companies, occupying the country’s pharmaceutical market, China’s pharmaceutical manufacturers to the challenge and crisis, while China has conducted a WTO reform of health system, medical insurance system reform, with the popularity of universal health insurance, some consumers can receive free medications through community health centers, thus reducing the turnover of retail pharmacies, the OTC drug marketing challenge. In addition, Chi