About Ruijie international market entry strategy.docVIP

 PAGE \* MERGEFORMAT 11 About Ruijie international market entry strategy Abstract: This paper aims to explore the Ruijie international market entry strategy. Referral Shao Ruijie basic, internal and external environment, discusses the implementation of its international development strategy, review the pros and cons of the previous work in international marketing, the use of theory of marketing and related disciplines, has put forward meet the company’s international marketing strategy, certain references to the role of SMEs in developing international markets. Keywords: International market; into the strategy; exports to enter; investment into; OEM Ruijie Networks Co., Ltd. (hereinafter referred to as “Ruijie”) was established in 2000, specializing in communication network technology and product research, development, production and sales, and network solutions is committed to provide a variety of value-added services for the enterprise network program in India, Singapore, Indonesia, Thailand, Russia has operations in the international market in the current situation, Ruijie should take what the entry strategy to obtain better results? international market entry model is diverse of not only direct exports, as well as investments, acquisitions, and strategic alliances. choice of entry mode is the most critical one of the strategic decisions of the international market, it will directly affect the future business activities of enterprises to enter the international market as well as a certain number of investment of resources, the right choices, will help enterprises to successfully bypass the barriers to enter the international market; Once properly, it will cause a loss and transition into the need to pay the cost, sometimes high costs which requires companies must carefully consider the advantages and disadvantages of each mode of entry in the choice of mode of entry, in-depth analysis in order to make accurate judgments. example, the political turmo