Access to medical insurance catalog marketing how to do this-.docVIP

 PAGE \* MERGEFORMAT 3 Access to medical insurance catalog marketing how to do this? First, Medicare is a huge market September 16, the State Department of Labor and Social Security held a news conference to announce the ‘national basic medical insurance and industrial injury insurance, pharmaceutical directory (2004 edition)’ (hereinafter referred to as ‘health insurance directory’). This is the first time since 2000 to adjust. According to statistics, China’s medical insurance policy holders increased from 19.69 million persons in 1998, quickly raised to August 2004 to 118.47 million people; This is the most purchasing power of more than 100 million populations, health-care expenditures from 1999 to 2003, compound annual growth rate of 65%; health-care spending accounts for the proportion of drug sales revenue, from 1998 to 7% in 2003 to 44%. Can see its potential. Hospital consumption of drugs accounted for 70% -80% market share, while the variety of health insurance is basically to achieve sales in the hospital. In Shanghai, for example, in 2002 the city’s health-care funding 11 billion, of which there are more than 20 million, Xuhui District, only the area more than 200 million year-end was also overrun. The path of revenue growth from sales of view, be able to enter the ‘medical insurance directory’ for the pharmaceutical business is a great positive message. Yunnanbaiyao example, as early as in 2000, entered into the ‘medical insurance directory’, boost their main business revenue increased year by year. Which Yunnanbaiyao, main business revenue at a compounded growth rate of 16.38%; while Tasly Yangxueqingnao particles in the end of last year was added to the old version of the ‘medical insurance directory’, making the company a substantial increase in product sales revenue, 2004 In the first half sales revenue of 46.1959 million yuan, representing an increase of 2.1243 million yuan a year earlier, an increase of 118.69%. Second, access to medical