Achieve God satisfaction with the value of.docVIP

 PAGE \* MERGEFORMAT 10 Achieve ‘God’ satisfaction with the value of That means consumers God. Customer satisfaction (CSD) reflects the value of the business is also the fundamental business expansion. Philip Kotler believes that customer satisfaction ‘refers to a person by a product that can be perceived effects (or results) as compared with his expectations, after the formation of the feeling of pleasure or disappointment state. ‘Customer satisfaction is a psychological state of acceptance of any business growth and development are inseparable from the customer acceptance. The modern enterprise must obtain customer-specific product / service satisfaction, and re-purchase rate and the recommended rate, to shape consumer loyalty, quantitative assessment of business services / products, quality and derived model by a factor distinguishing competitive advantages and disadvantages, urgent need for improvements to identify the factors, as enterprises improve their product / service quality, and maintain the foundation to expand their customer groups. However, many companies are quite concerned that the product sales and market share, while largely ignoring the customer’s satisfaction. First, the cost of customer satisfaction In today’s market, enterprises are to be successful, must stand on the customer’s point of view to consider the issue. Satisfied customer will bring about broader prospects for the company can increase revenue, reduce operating costs. 1, customer satisfaction (CS) is an important factor in business success: 100 satisfied customers will bring an average of 25 or so new customers; Each received a customer complaint, it means that there are 20 shared by the customers; Development of a new customer to maintain a cost equivalent to the old client’s 5-10 times, or even more; 80% of the successful companies from the 20% of the customer loyalty support; Satisfied customers can improve their business, while the dissatisfied customers are on