Achilles heel of marketing food enterprises in Fujian.docVIP

 PAGE \* MERGEFORMAT 8 Achilles heel of marketing food enterprises in Fujian Past two years, the food enterprises in Fujian, China Central Television, Hunan Satellite TV and other media have a strong debut, ads are very active, elegant passenger Foma, kiss, their daughter, Dali and other leading several large companies started to launch a collective brand sprint. 2005, rum, Fujian food enterprises collectively mobilized, momentum is still vast. But the ‘squandering gradually want to charming eye’ appearance of the market still can not cover up the crisis in the food industry in Fujian and weaknesses. Status: Fujian food enterprises in the sprint Ya passengers, Foma, Dali, kiss, their daughter, Fujian Fuyuan bulk of food a few sheep, they are marketing on the performance of the most representative, the most obvious crisis. So first, let us take a look at these big companies in recent years, the marketing action. YaKe V9 strong wish to lead the attack confectionery market; Foma Group hand Coco Lee, Jolin Tsai; Daly hit out of food; Fujian kiss For joint Procter amp;amp; Gamble; Fuyuan Hunters to get in among the domestic sponsorship ‘Shenzhou’ V, 5 enterprises in China. Strength from the Fujian food enterprises, developing the status quo is not difficult to see that more than a few food companies in Fujian are in the middle position of the Chinese food industry, there are bigger and stronger the further determination, but in fact, star of the strong exterior advertising, the marketing weakness. Crisis: Marketing on a high degree of homogeneity with a single With the increased competition in the food industry, Fujian, the food industry’s marketing tactics would be difficult to sustain the existing industry, brought about the homogenization pressure. This crisis, in the following five major aspects of the performance was even more conspicuous. Crisis 1: adherence to a simple take-ism, homogeneous and seriously pursue the take-ism is a common problem in Fujian’s