Adversity seeking change shaping the marketing Vanguard - A wine marketing team integration Sidelights.docVIP

 PAGE \* MERGEFORMAT 13 Adversity seeking ‘change’ shaping the marketing ‘Vanguard’ - A wine marketing team integration Sidelights In 2003, is A wine’s more difficult year, because in that year, A liquor company not only faces of the original liquor prices, increase in freight charges and other external factors can not be resilient, more deadly, because of A defined as wine in the low-end products, a substantial increase in operating costs, resulting in business without profit, accordingly, a lack of reasonable market operating space, the market is even more difficult to continue the support, while the marketing staff of the above reasons and because of declining sales coupled with off-season white wine was not only the decline in revenue, and market development, development effort ‘worse’, so the enthusiasm of marketers selling greatly reduced, their people wanted change and the performance of passive, A liquor company’s marketing center into a ‘ Besieged on all sides’ face ‘disintegration’ embarrassment. Faced with such a lose morale and the sale of crisis-ridden ‘lone warriors’, business should go from here, is any of the attendant turned a blind eye, or calm and decisive, ‘Hengdao flew’? A critical moment, A Wine Marketing Center, an experienced management decisions conform to the trend experienced Manager Li, adversity and seek ‘change’ to ‘change’ the system ‘change’, through the establishment of a set of new marketing management system, systems, ideological transports and collects, the public pool, and from the system perfect, training, integration, assessment of the diversity of three aspects of the marketing team to carry out series of gradual integration, and thus imperceptibly to clean up ‘the old mountains and rivers’, and further to seize greater market share of the strategic objectives. Sound system is an excellent marketing team, the ‘mobility’ Excellent and efficient marketing ‘vanguard’ of the building, the rules and regulations can not be