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After the season how the face of a large number of stocks to do?
1: Market symptoms
Seeking the sale of beverages in 2004 shortly after the peak season I found a store in Anhui Province a beverage brand, beverage original price 2.5 yuan / bottle is now Jinshou 1 yuan / bottle, buy one get one, buy two get one free is not uncommon, a time triggered consumer’s attention, leaving more of a marketing industry thought!
2: the reasons for the backlog of
I found lot through the large backlog of aging There are four main reasons; 1: The manufacturer does not take into account the ability to digest their own blind production. 2: The performance of the blind pursuit of operational staff Yahuo, large short-term rather than long-term considerations. 3: dealers covet manufacturers policy, blindly fighting goods. 4: Market sales are sluggish or product can not be readily marketable.
A Market in 2003 selling B products only 85 million, the author in June 2004 took over the A market survey found that A stock market of 60 million, most of which three, four, five months of the lot, in the face Lot aging, storage storm warehouses, dealers do not fit the author into a dilemma, leaving a manager told me: A market is your, you Siyeyaosi there! Issues are not the only way to escape is to address, the author analyzed the market to find a cause, find a way out.
Through the survey found that: 1: A market population of 510,000, the per capita income of 1,000 yuan or more, the market potential. 2: Market Shop City, the low rate of significant room for growth. 3: The city has Maanshan Iron amp;amp; Steel Group and a subsidiary of the Group buy 62 branches amounted to 30 million per year, of which 3 million beverages. I was only 900 last year, company’s products. 4: hotels, restaurants, is a weak link in my company, there is great potential to be tapped.
Through the above analysis of the issues I thought as follows;
1: Adjusting the business, and establish the
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