Air-conditioning shuffle the economics of.docVIP

 PAGE \* MERGEFORMAT 12 Air-conditioning ‘shuffle’ the economics of The past three years, the air conditioner price war sweeping the country, almost reached the white-hot level, according to China Association of data on household appliances, air-conditioning the average price of three years, fell by 110%. Air-conditioning ‘shuffle’ has become the industry keyword, results will be what? Zhang Wuchang for the basic principles of economics, summed up the two: one, people always selfish, that is always seeking to maximize benefits; 2, resources are always scarce, that is, lower the price, the demand will be. We tried to analyze the economics point of view 12. The scale is not the ‘shuffle’ factor On the first point, there is a classic question: ‘do the chicken will become extinct? ‘, Of course, according to the present situation, the chicken will not become extinct, because the chicken can be farmed, and brings benefits. Air-conditioning companies too, as long as possible to make a profit, the entry will be entered. Principles of economics tell us that a number of enterprises to enter the air-conditioning industry is a rational choice, no one likes effortlessly from one room to find a peanut shell in the rest of the peanuts. There are many brands to enter the challenge of not only means that more can be understood as there are many opportunities. Analyzed using marginal analysis, marginal cost refers to a certain size to enter the industry, the increase in costs. After a fixed input, without additional costs were more or less the same production, the increase in cost is marginal cost, marginal revenue to be significantly greater than the marginal cost and therefore the marginal revenue from the point of view, 3 million units / year scale enterprises have their living law, 300 million sets / year-scale enterprises also have their living law. Then the ‘chicken and whales which are more likely to become extinct? ‘, Chickens and whales have value to mankind, but the