Alert do not let advertisers into the enterprise Gate of Life.docVIP

 PAGE \* MERGEFORMAT 16 Alert do not let advertisers into the enterprise Gate of Life Alert, do not let advertisers into enterprise Gate of Life (Part One) Connectivity products and consumer advertising is the most convenient bridge is one of many manufacturers have adopted a method of product promotion, which is known to everyone, without much analysis of explanation. At the same time, advertising will also bring unexpected disasters to enterprises so that enterprises in dire straits, this time advertising companies on the Bianshen become the ‘Gate of Life’. Recently, due to the ad deliberately tampered with in the automotive leader Chairman Mao’s image, the French Citroen met with Chinese people and the public protest and condemnation; in just the last in 2007, SEMIR fashion advertising because no sense of social responsibility is alleged, while the become a target of public criticism, almost buried in the advertisement; Even IT giants - Intel is also accused of advertising a product to convey the ‘slavery blacks’ associations, while the public has been accused of ... ... Behavior in the ad, the original advertisers - companies - is completely active person, why would they stand in a passive advertising after the borders? Next, let us look at domestic and foreign enterprises in recent years occurred in various types of advertising storm bar. Category: bad image advertising In addition to previously mentioned in the ‘Citroen malicious tampering with the image of leaders’ case and the Intel ‘enslaved blacks’ ad controversy, the last few years have seen all kinds of undesirable image of the ad controversy is not uncommon. In 2005, McDonald’s because of ‘the Chinese consumer kneel’ advertising, subjected to criticism and opposition of the people, a time of corporate reputation was seriously damaged; in 2005 the latest Nike basketball shoes commercials ‘Saw’ highly controversial, eventually SARFT halt; in 2003, due to appear in automotive advertising the ‘li