Allow enterprises to individual brands endorsement.docVIP

 PAGE \* MERGEFORMAT 11 Allow enterprises to individual brands ‘endorsement’ Saying goes ‘better enjoy the cool under a tree’. As a marketing person, how to make ‘big tree’ to bring you value? Marketing people use the corporate brand as a personal brand ‘endorsement’, often to achieve ‘good advantage of the shade under a tree’ effect. Brand-name enterprises, provide a good marketing people to display their stage of marketing to this as ‘a springboard’, can be smoothly ‘鲤鱼跳龙门 ‘. Profound Accumulation may notorious In 1993, Zhang joined the then well-known in the industry have a high B-enterprise. The University of repair due to the accounting profession, he was placed in the Finance Section of statistics and accounting work. 3 years later, he decisively ‘disposable pen Congrong’, added to the marketing ranks. Transition: Zhang Bin, from the grassroots end road shop started eagerly studying and learning the knowledge and skills in marketing. As the B company bosses look ahead, enterprise marketing management, we are exclusively marketing in Taiwan, therefore, Zhang mastered was the most cutting-edge marketing theory and try to carry out their own marketing efforts. Four years later, Zhang was promoted step by step from the Distribution staff in charge of business sales, regional manager positions, to achieve its own transformation. Growth stage: In 2000, Zhang respond to business ‘Happy Valley enclosure’ call to lead five salesman came to the remote H-provincial market development. Because they dare to fight tough battles, bitter battle, B Company will soon gain a firm foothold in the local and the highest monthly sales of five million yuan success. By the end of 2001, Zhang H province, region served as director, became the youngest company B, the most active member of the marketing decision-making. In 2002, B company set up groups of companies in the province, founded the 10th H production base, set up the production, supply and integration of branch o