Amway Direct - Great Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 10 Amway Direct - Great Marketing Strategy Also a foreign company Tingqiang palaver reached the Chinese market, when you want to use economic, psychological, political and public relations skills, to win the cooperation of a number of participants, the final breakthrough in China’s market barriers - the early nineties, the United States Avon ( AVON) the company’s salespeople - ‘Avon lady’ to the Chinese market, bring a spectacular way of marketing, direct marketing then became a hot topic in the market, the domestic follow the example of those who rushed the sky. But shortly after, due to some ‘rats,’ type of pyramid scheme exposed a lot of problems, direct marketing will become the focus of debate. However, the spring of 1995, is the community on the altar of the direct lively debate when one of the world’s leading direct selling company Amway (AMWAY) company’s Amway (China) Commodity Co., Ltd. has quietly opened the door to the Chinese market. Direct sales in a market economy under the conditions of the emergence of a new sales approach in the direct sales network, the majority of consumers at the same time a sales person, so it is known as the People Marketing (can be translated into mass-marketing). No matter how one note it, and direct sales of this new approach is world-wide spread rapidly developing. Amway Corporation After years of exploration and development has become the world’s largest direct marketing agency. Into the eighties, Amway Corporation has more than one million direct members, with annual sales of 20 billion U.S. dollars. According to Amway the company’s promotional materials, 1995, Amway global employees 1.2 million people, a unit of salespeople more than 2 million people, total sales of as much as 53 billion U.S. dollars. Amway Corporation by the United States ‘happy’ magazine’s list of 500 big companies, because of the past 10 years, the rapid development of overseas markets has become the United States abroad, o