Amway whose problem-.docVIP

 PAGE \* MERGEFORMAT 11 Amway whose problem? In the 10 foreign-funded enterprises in transition ‘life and death Doomsday’ approaches, as a direct sales company of Amway Corporation, boss, can get a license to become the focus of attention. At this point, the Chinese government also must make a choice. Since the direct legislation is doomed, after a one-dimensional to multi-level Amway represented most of the enterprises have not obtained a license. After a self-transformation and adjustment, and strive to change the environment of effort, to enter mainland China in 1992, Amway will go from here, people will wait and see. Two transition ‘living’ Amway since their arrival in China, rapid economic development so that China rapidly becoming the Amway Corporation in an important overseas market, but at the same time the factors contributing to the policy making of China’s direct selling Amway bumpy and tortuous road, in order to survive it has gone through two transition . The first time was in April 1998 the Chinese Government’s direct ‘across the board’, close the door direct sales to Amway as the representative of the 10 ‘direct transformation of enterprises with foreign investment’ to allow the transformation, so that in July 1998, Amway began in China, ‘store sales + hire salesmen’ the transformation of the long road. Amway’s sales in the year 1997 and fiscal year from 1.5 billion yuan fell to 3.2 billion yuan. The second round of restructuring in September 2005 ‘Direct Selling regulations’ and’ ban pyramid selling regulations’ promulgated after the introduction of a multi-level marketing model operated by Amway launched its marketing staff in order to ‘a constant, the two insisted that three a brand new, the four bright spots, 10 standard ‘as the main content of’ Business Innovation Program ‘, in order to Amway in China’s long-term healthy development of lay a more solid foundation. At this point in sales in fiscal 2004 from 17 billion yuan fell to 155 b