Analysis of Chinas cigarette market the basic form of.docVIP

 PAGE \* MERGEFORMAT 10 Analysis of China’s cigarette market the basic form of Recently, the State Tobacco Monopoly Bureau of Economic Research issued a ‘China Tobacco: 2002 Development Report’. According to the report, combined with ‘2002CMMS Development Report of Chinese brands’ cigarettes, part of the analysis, we can initially conclude that the basic form of China’s cigarette market: 1, cigarette market fundamentals 1, the total smoking population: at this stage there are a total annual population of 310 million smokers, about 25 million to hand-smoked cigarettes and other tobacco products mainly. The nation’s smoking rate was 30.9% (with the National Bureau of Statistics released by the city ‘2001 Investigation Corps of tobacco consumption in China Investigation Report ‘statistics compared with 31.12 percent, a decrease of 0.22%). 2, cigarette consumption: The domestic market in 2002, cigarette consumption, total demand will remain at about 1.84 trillion or so, the actual wholesale sales total 1.74926 trillion. A market share of 96% (for this data I hold doubts about the attitude of individuals). Average price per box is 3.4 million (compared with 2001 growth of 0.1 yuan), total retail sales of cigarette market society of 3,100 billion yuan, an average of smokers direct and indirect spending of 1,000 yuan. Increase in consumption structure is an inevitable trend (with the factors of economic development, but also the tobacco industry structure adjustment factor) is expected in 2005 up to 4.1 yuan per box average. From the grade on the distinction between consumer-grade cigarettes in China continue to be three, four categories of tobacco-based. 3, the distribution of cigarette consumption: the National smokers average daily consumption of 14.4 on the 30 sample cities, Chengdu, Wuhan, Xi’an, Kunming, Chongqing, Changsha, central and western regions such as the high rate of smoking, consumption is too large, the absolute amount of cigarette consumption