Analysis- consumer durables and fast moving consumer goods marketing strategies of the different.docVIP

 PAGE \* MERGEFORMAT 14 Analysis: consumer durables and fast moving consumer goods marketing strategies of the different I self-durable consumer goods into the fast moving consumer goods marketing management, most of my friends lamented the industry to meet the large span. I often repeat the saying: the marketing of different products in different industries basic idea is the same, but the face of industry-specific firm-specific marketing strategies to consider when different. At school we learned the economy have studied marketing, is just a rough understanding of consumer durables, fast moving consumer goods, industrial goods and service industries are a number of different marketing and management of their points, while the more theoretical and experience to rely on their own the day after tomorrow The accumulation, as success is only ‘a master-door, achievements by individuals’. In this article, the author trying to force his many years of experience marketing practice some of the experience, combined with their basic meaning, buying habits, and in pricing policy, product turnover rate, sales channels, organizational structure, logistics equipment, service, publicity and promotion in such areas as the interpretation of consumer durables and fast moving consumer goods marketing strategy partially different point of reference only. Basic meaning As the name suggests, refers to long life durable goods (usually up to more than 1 year), the amount of large (typically more than 500 yuan), and can be repeatedly used consumer goods. Such as: household electrical appliances, furniture, automobiles, etc.; fast moving consumer goods refers to the short service life, consumption, faster consumer goods. Such as: food, paper towels, washing and so on. From its basic concepts can be directly aware of how many times its purchase, purchase behavior and decision-making is different from the specific marketing strategy must not be the same. Buying habits A, purchasing b