Another look at how Chinas retail end the tobacco industry.docVIP

 PAGE \* MERGEFORMAT 5 Another look at how China’s retail end the tobacco industry From the retail end of the rights and obligations of the terminal to see the retail cigarette license General, the retail terminal is defined as the consumer and the seller places the transaction occurred, or the relationship between the consumer and the seller the sum of transactions. Powers and obligations from the analysis, the retail terminal in the buyer’s market economy conditions should have six basic characteristics: ⑴ accordance with the autonomous power of business license; ⑵ the power of self-procurement of goods; ⑶ unconditional withdrawal, replacement power; ⑷ vendor performance contractual obligations; ⑸ good faith the obligations of business; ⑹ fulfill other legal obligations. Light of the foregoing analysis and the tobacco industry franchise management system, cigarette business households can not be simply referred to as the retail terminal, the terminal can only be called the retail cigarette license. The reasons are two: ⑴ cigarette business households that do not have the retail power characteristics of the terminal 3; ⑵ cigarette business operators do not have the ability to act independently to fulfill their obligations fully. Channel from the tobacco companies view cigarette licensing functions of the retail terminal The functions of channels are mainly embodied in the product delivered to the hands of consumers and ultimately consumption. For this particular cigarette product, China’s tobacco business systems has created one days of their network, through the issuance of licenses and firmly grasp the initiative in all aspects of the channel, as the country’s sole agent for all industrial enterprises, tobacco companies have not compare with the right to speak, the retail end of the cigarette license has considerable right of disposition. This has led to three consequences: ⑴ commercial company is the creator of the entire channel, play manageme