Anterior Marketing- the value of impact point of the brand across the depth of the road.docVIP

 PAGE \* MERGEFORMAT 19 Anterior Marketing: the value of impact point of the brand across the depth of the road When an enterprise is also the brand value and customer value and the gradual isolation of the 22 rows between the staggered and the consumer market demand has been take a step forward beyond the impact point of these two stand-alone value system, to enter into a brand value and the customer value and mutually interdependent integration of consumer situation. A large number of products and a large number of marketing results in delayed completion of two kinds of value to the enterprise, while the pace of docking, but the direct birth and rapid advances in consumer demand uncertainty and depth of placement of the scope of this uncertainty makes the brand’s marketing activities faced with many difficult choices, and in-depth scope is to enable the continued competitiveness of the brand being tested. This is a dilemma, especially people breaking Feisi Liang is a lot of marketing emerged in the cause of the rise of the brand, after a moment, instead letting weak companies and brands follow-up. Facing the market increasingly difficult to attack, keeping the status quo more difficult, many companies and sometimes even confused. We have to calm down thoroughly and systematically organize our long-standing on which to borrow and follow the marketing ideas and context, using multiple regression approach to the completion of its own marketing ideas and mode of adjustment and reform, direct brand marketing perspective the nature of mining-based a series of customer value, and make the placement of consumer demand and brand value, combined impact point, and directly across the current value of impact point, rob step and fulfill consumer group demands prisoner in a cage among the restless desire to . Brand depth - grab before the point of law Achievements and sustain a brand in the market continued to perform well is the key to the brand in-depth, while the de