Area Promotion cut cake.docVIP

 PAGE \* MERGEFORMAT 11 Area Promotion cut ‘cake’ The new products to market, how in the shortest possible time for consumers to understand products, and try to buy to use, it is each enterprise are very concerned about the issue. Because the rate of trial, often determines a product in the market of sales and market share. With the mass media advertising to promote a longer period, the price, but the risks high, and the proliferation of advertising, information conveyed is very limited, consumers are the lack of a sense of urgency, not necessarily to take action. Ad lot of running, the sales are not very good control. A more satisfactory approach is to launch a number of interactive consumer participation in promotional activities to advertising, promotion and consumer trial combining advertising did consumers, will receive a more satisfactory results. Hefei Lever’s ‘Grass detergent’ listed in the Wuhan area, we are planning to organize the ‘Grass detergent’ urban district promotional activities - Grass Housewives Association, is a successful example. No money to advertise, market how to do? I was where the company and to negotiate in Hubei Province, Hefei Lever agent, the Lever of the year, new market development plan has been set, Hubei Province, will not qualify. Through our sincere fight, the other party agreed to cooperate, but the advertising investment in Wuhan will not have much support. No money to advertise, market how to do? Detergent, as a daily consumer goods, primarily through the wholesale and retail channels for commercial distribution, induction and impact on consumers, mainly through advertising. Thus, in Wuhan, regional sales of several major detergent brands (such as Tide, energy 28, Wei Bai, mystery, etc.) into a larger advertisement, competition is fierce, to market a new product, there is no 800 ~ 10 million in advertising is Unable to open the market. And our suppliers are able to support the market, costs very little, and this is