Auchan low of puzzled.docVIP

 PAGE \* MERGEFORMAT 11 Auchan low of puzzled In many Chinese cities, people in Europe do not know yet. In fact, in 1961, founded the French Auchan Group, the world’s top 500 ranked 175. Is the world’s top ten retailers. At present 14 countries around the world, with large supermarkets 300, 573 supermarkets, 600 convenience stores, employees number nearly 150,000. Auchan Shanghai Changyang store opened since the Japanese ultra-million turnover, a daily average of 35,000 visitors to patronize, Japan and more than 16,000 passengers a single volume of ultra-Chang. In 2002 Europe was still China’s first and second store - Shanghai Zhongyuan shop shop with total sales of 8.3 Changyang million yuan in tax revenue of more than 1,500 yuan. Enter the Chinese market still has a full decade of Europe, because of its store openings are obviously lagging behind several other foreign retail giants, so less well-known. However, the Wherever he went, without exception set off a hurricane, a gun fight at the local red. Her trick is waving ‘cheap Ju Bang’. For example in December 2003 Auchan Beijing Golden Four Seasons restaurant opened and played his ‘all commodities are the lowest of Beijing’ propaganda slogans. Day is just one of the promotional 0.9 yuan / jin, has sold 15 tons of rice in Northeast. Tianjin branch opened, the store has been publicity out of the 3 km if the price is higher than other stores, are willing to lose for topping. In early 2005, Nanjing Auchan ultra-low prices prompted several supermarkets were forced to follow-up, sparked off a storm of a Prolonged low-cost. How popular low-cost long-term, to the supermarkets, suppliers, consumers were brought on? Let’s have low-cost double-edged sword for 11-mortem examination. First, low-cost multi-party assurance Auchan low-cost strategies are not created out of thin air, it needs co-ordinated efforts in order to ensure its continued survival. 1, collaborative advantage: Europe which still has always been a