Baby Carrier How to shape the soul of the brand.docVIP

 PAGE \* MERGEFORMAT 10 Baby Carrier How to shape the soul of the brand With the stroller industry, the continuous development of the industry have become increasingly demanding, which requires enterprises not only be familiar with industry conditions, the rapid acceptance of new knowledge, also called for in the management of ideas, management tools, ways of thinking, management methods, and many other area can be compatible with the international situation. 21Century is a change in acceleration, increased competition century, the stroller companies to strong competitors such as the forest invincible stroller industry, the key to success lies in brand building, but for the brand’s core values homogenization of the serious phenomena of the status quo , prams enterprises must strive to shape the brand’s core values, because the brand’s core values is the soul of the brand, will determine the success or failure of a brand. Chinese baby carrier industry has been waking up the sleeping lion China’s stroller level of manufacturing industry in the process no longer any problem, modern factories, modern equipment, more and more baby carriage design level is ever increasing, although there is the phenomenon of stroller design copied serious, but more often After drawing lessons from advanced design, combines the characteristics of each style appropriate transformation. Therefore, the stroller products, gradually increase the degree of homogeneity, such as walker, baby cradle car, children’s bicycles, etc., different stroller, manufacturing processes used in different, but similar bassinet production process, technology, equipment, basic almost . Any development of the industry follow the same pattern: In the product homogeneity, the brand no obvious segmentation, the market competition usually presents fierce price war. Thus, from a few years ago, a price war in full swing, a number of small enterprises are finally unable to parry, in the brutal price war in the fall