Big Day Marketing- overall planning steadily connected and poised the outbreak of.docVIP

 PAGE \* MERGEFORMAT 19 Big Day Marketing: overall planning steadily connected and poised the outbreak of Year drew to a close for many years, not product sales season, but also the focus of corporate marketing period, and consumers in the ‘Autumn’, ‘National Day’, ‘Christmas’, ‘New Year’s Day’ and ‘Spring Festival’ this ‘Five Day’ Lane focus on consumer characteristics, determines the majority of enterprises is the ‘Five Day’ as a year of marketing a top priority. The so-called ‘big festival marketing strategy’ has become an important business issue. How to set the festive marketing strategy? Through analysis, we will find large sections of several basic characteristics of period features, namely: 1, each section is relatively concentrated, separated by shorter periods of time; 2, emotionally consumption, mainly hand, retreated from the second material interests; 3, consumption, time to focus on each consumer’s consumption of large quantities; 4, the market competition will be fierce; 5, consumers prefer a fairly long period of time before the holiday began to ‘talk over’ holiday. From the above characteristics, enterprises can actually be ‘big holiday season’ as a whole to plan, develop a large section of the overall marketing strategy, through the market allocation of resources to maximize effectiveness, to achieve maximum sales. However, at present during the festival in large enterprises frequently used method is to: strengthen the shop a few days ahead of the city into media advertising to enhance the terminal information, to carry out strong against the channel members or consumer promotions and so on. But each festival is over, these activities will end soon, the market is fundamentally due to the silence. This is in fact the marketing of each holiday individually separated marketing, which split large section of the marketing methods, one will cause the enterprise market a waste of resources, and second, do not take full advantage of the chara