Between Smart and discreet- second-tier air-conditioning brand cultivation of Tao.docVIP

 PAGE \* MERGEFORMAT 4 Between Smart and discreet: second-tier air-conditioning brand cultivation of Tao For the observer, the air-conditioning industry competition history is formed by a number of keywords, from the huge profits to low-profit, from concept to technology, from products to size, from a shuffle to a showdown. However, the real exposure to the businesses in which every word is a threshold for a test. Air-conditioning in China has become the ‘world factory’ and ‘R amp;amp; D centers’ of today, it is no exaggeration to say that both the United States, and Gree, Haier such as first-line brand, or Changhong, Aux, Chunlan, Chi higher second-line the brand has gone through a test of China’s air conditioner market for many years still stand tall, have indeed reached a higher level and across the threshold of the industry to become competitive participants of the game. At the same time, air-conditioning market, the brand is still the pattern of integration and change. According to 2004 statistics, air-conditioning industry, sales of pre-market concentration of CR4 4 56.4%, while the top eight of market concentration CR8 76.3%, in this case, air-conditioning industry, the brand concentration has not yet reached the color TV industry standards. Brand pattern variables still exist, the market dark horse was by no means double-talk. On the other hand, with the constantly increasing the height of the threshold of air-conditioning industry competition, cost control, channel efficiency, capital chain, brand capital, technology and service standards of the comprehensive strength of the competitive situation is reaching maturity and second-tier brands increasing pressure. Boat must fall behind! An air-conditioned for any brand, especially the second-tier brands, to resolve the question of survival is necessary to first solve the development problems. In other words, second-tier brands to survive is their way of development. While we can be sure of these brand