Beverage brands collectively Face.docVIP

 PAGE \* MERGEFORMAT 6 Beverage brands collectively ‘Face’ At present, the beverage packaging market, similar products taste homogenization serious. Various beverage company in order to increase competition in the market for chips, through the installation, add volume, price increases have started, staged a ‘fade’ play. Facelift Over the years Lulu has maintained its original appearance, in the highly competitive beverage market today, but seemed rather keep up with trends, coupled with an increase in counterfeit products, Lulu the past few days of silence, introduced new packaging, to give people a kinds of fresh and beautiful feeling. Newly installed after the listing, the amount of Lulu’s go steady, into the winter season, Lulu sales increased. As in Beijing Pinggu, Lulu even a stock-out phenomenon. In October 2003, in Jiangsu, Guangdong and some other markets, unified multi-Orange launched a new packaging they think to long. Master relative to the old rivals, the reunification of the terminal display is not particularly rich, so the unification of hope that through this facelift to narrow this gap, in particular the introduction of 2L loaded, seemed both affordable and stylish. Sales of gold into the New Year period, Huiyuan and Nongfuguoyuan have launched their own festival installed in the market has a lit. It is reported that Wahaha in 2004 for all beverages to ‘fade’, similar to a breakthrough in packaging, taste similar to the product caused by homogenization and enhance the competitiveness of enterprises. Among the facelift, the Season series, the largest. Season’s juice, VC soft drink products in the January 2004 New Year with a new packaging board market, and issuing a new pop Declaration ‘pop, I call the shots’. To tie in with new packaging market, increase brand awareness Fifth Season, Season launched called ‘pop pop, I call the shots of the great track’ packages listed on KA public relations activities, was January 9, 2004 ~ January 11 in Gu