Beverage Brand- dreams Whispering Color.docVIP

 PAGE \* MERGEFORMAT 9 Beverage Brand: dreams Whispering Color Beverage Brand: dreams Whispering Color Prior to 2000, in the minds of ordinary consumers, soft drinks are basically synonymous, in 2000, China’s beverage industry trend outbreak occurred, has been the beverage market opened flat gold category, from the carbonate beverage start has gone through the water drinks, tea drinks, juice drinks, functional drinks category and a series of wars, a battle in the beverage market continues to attract the attention of consumers and guide the consumer spending at the same time, one after another, a different category . For many of the categories concerned, in fact already exist, such as juice drinks, as early as 90 years, there were already companies involved, but because the market is limited by the overall environment has been no heat up, the concept of category rather vague, as the class business-to-drink market, the concentrated bombing of the rapid establishment of the various categories and mature. In today’s increasingly sophisticated market environment, product homogeneity is very serious, any one industry to open up a new category is very difficult, but rarely is that actually in the beverage industry, there are so many category leading brands has not yet appeared, and even yet to be established. New class clear to the huge market space and the wealth of treasures, so many companies went into raptures, not just the traditional beverage companies, such as Master Kong, wow哈哈 and so on, some previously never done beverages companies are eager to follow, such as Qingdao Beer and Yanjing beer. Those who are of deep plowing, there are the speculators, speculators are of a time changing beverage market crowded. Beverage World War in a field down the brand of smoke followed by Yi Cha Yi Cha, part of the brand seized the opportunity to grow, more of a large number of heroic. A cruel reality is that the fallen are not necessarily just the small brands, such as