Blind to advertise only make the private hospital market branded knot!.docVIP

 PAGE \* MERGEFORMAT 7 Blind to advertise only make the private hospital market branded knot! Private hospital development is difficult! This seems to be the beginning of 2007 almost half of private hospital operator’s another thorny issue. Compared with the national public hospitals, private hospitals were short of a number of market advantages, such as the same as the medical institutions, our public hospitals, private hospitals did not by the health department heads, but to the business sector registered and accepted the industrial and commercial departments. Therefore, the private hospital fees and taxes the equivalent of hotel and catering services tax mechanisms, in addition to the income tax paid, should also be turned over to about 8% of the sales tax, while the public hospitals do not have to pay the 8% of the sales tax. At the same time, private hospitals are new things, and therefore the concept of the consumer has not yet been fully accepted, which requires a period of consolidation. Coupled with a long time, China has formed a health administrative departments ‘running of hospitals’ pattern, although the state has repeatedly proposed by the health administrative departments ‘running of hospitals’ to ‘control hospitals’ changes, but this is after all a process. Therefore, the health administrative departments in the implementation of policies may be relatively loose in public hospitals and even to take care of. Coupled with private hospitals in order to retain talent must also be paying a relatively high and generous salaries and benefits, therefore, economic pressure is generally relatively large, and if the poor management or decision-making mistakes will be brought to the hospital for the further development of a great disadvantage. Private hospitals: the outbreak in the waiting??? National policy not to, directly to private hospitals to bring pressure from all sides, then a number of private hospitals in 2007 will be how to break through it?