Bottled purified water pricing strategy.docVIP

 PAGE \* MERGEFORMAT 9 Bottled purified water pricing strategy Pure water production and operation of corporate success in creating an entirely new product concepts and consumption concept, and thus prop up a big market. At present, purified drinking water, the city had become a major consumer hot, only a few years time, pure water, more than 4,000 manufacturers. Bottled purified water because of higher prices is difficult to become a daily consumption of drinking water. There is also faced with bottled mineral water and competition from substitute products. Thus, the prospects for main consumer of bottled purified water for drinking in the street, it is difficult to enter the family. The emergence of bottled water, while opening up the family and the church hall to drink the two major markets, where the church hall room is equipped with drinking fountains are beginning to supply free bottled purified water, an attendant to change the situation with the thermos flask fetching water, naturally , bottled water, the introduction of greatly expanded consumption of the product and consumer sites. In addition, some local brands also received their own living space, at present, pure water competition in the market is moving toward the brand focused on rapid, amp;quot;Wahahaamp;quot;, amp;quot;Robustamp;quot;, amp;quot;Masteramp;quot; has become one of the strong brand, amp;quot;Wa哈哈 amp;quot;Fromamp;quot; my eyes only you amp;quot;toamp;quot; My heart is only you amp;quot;emotional appeal,amp;quot; Robust amp;quot;amp;quot; 27-layer cleansing amp;quot;rational demands, have a great temptation. However, these national brands of bottled water is a real advantage, taking into account transportation costs, and bottled water services, and other factors beyond the reach of their bottled water market, and some local brands can make use of amp;quot;Dilirenhuamp;quot; the advantages of cutting out a cake . As for the mineral water competition, due to the distribution of mine