Brand, does not belong to the business, but belongs to the consumer.docVIP

 PAGE \* MERGEFORMAT 3 Brand, does not belong to the business, but belongs to the consumer A very famous alumni JWT founder Jeremy #8226; Bu Moer (Jeremy Bullmore for us to show what a wonderful brand, and the brand is how it is created. His observation of the human mind to make him realize how a brand energy than a company, a product or a service to survive longer. He established brand recognition in the consumer process and made the analogy between the birds build their nests process: ‘Consumers like to build brand awareness, like the birds build their nests, muffled by his fingertips miscellaneous object built from straw. ‘Bu Moer draw a number of important conclusions. 1, although the product was created by the company, is part of the company, but the brand is by humans, mass consumption and created, and a human being, the public and consumers. 2, a brand image does not belong to the brand itself, but the people who belong to understand the brand. 3, the brand image is the people’s subjective view. Two people, no matter how much alike, they are not for the same brand hold exactly the same view. 4, most ceo greatest revenge is to achieve global brand, global brand contradiction in the wording, it is impossible to achieve. 5, due to the numerous factors that can stimulate brand, and most are not subject to control or influence the product owner, people will come to a conclusion on the brand. 6, brands and different products. Brand is a living, organic entity. Although difficult to detect, but the brand every day changing. 7, most of the factors affecting brand value depends on its competitors. (Because they are also in the minds of consumers to create, compete for the ‘nest’ 8, the only way to understand the nature of the brand is trying to find a function, this function only those who have the greatest novelist. This function is so rare that it has no name. 9, for the brand’s research is a relatively new discipline. This discipline has c