Chery Automobile- Low-level price war will not bring healthy market.docVIP

 PAGE \* MERGEFORMAT 12 Chery Automobile: Low-level price war will not bring healthy market In order to reverse the 2004 Chery Automobile passive competitive situation, has been carefully planned for 2005 Chery launch the ‘passionate 2005’ new marketing strategy plan, which the first is from the price sensitive consumers to make a fuss. Obviously, Chery Automobile will be a price war as their own to expand market size, market share, competitors battle killer, one of the most important. However, Chery Automobile’s pricing strategy so that all those who are hard to understand the industry, not to mention in the automotive industry marketing people, even in the consumer level, Chery’s price advantage is obvious to all. ‘(Chery cars) a distance of hundreds of thousands, hundreds of thousands of close to see, bought only after tens of thousands’ of consumer awareness in the river north and south can be described as well known, therefore, face the market predicament, Chery facilities out of the price of war strategy we find it difficult to resolve sales of Chery Automobile facing difficulties, on the contrary, due to inappropriate pricing decisions, Chery pricing strategy might actually be ‘fighting the enemy wounded 800 since the 1000’! Base For Chinese enterprises, the price war must be a strategic choice, rather than at immediate tongue fast tactical choice, Why do I say, because a price war, or known as low-cost strategy is built on the basis of enterprise development strategies He not only related to enterprise development strategies, but also to enterprises under the current situation, whether there is basis for such a strategy. The first is the development of a strategic choice Chery Automobile Chery decided definitely in the use of price leverage is very little room. I am in the ‘Chery Automobile: abnormal business strategy to bring a strategic crisis’ a paper presented, Chery Automobile at least for now, choose the pricing strategy are weak business or b