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Chess five steps to create gold sales team
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Chess five steps to create ‘gold sales team’
The establishment of a marketing team with the combat effectiveness of many entrepreneurs strive night and day of the dilemma. Chinese companies currently marketing team in charge of personal charisma and management control is still an important factor affecting the team record, only the executive leadership team in place in order to lead to a good marketing team. So as a team manager, how to quickly guide the team members to grow and improve comprehensive ability subordinates in order to build up a core competence ‘gold marketing team’ do? The author based on individual years of practical experience that you can take the following five steps to the concrete implementation chess.
First, careful selection of personnel
I often share with a number of marketing associates, select the team members must choose the right people and are endowed with wisdom of the people, because there are people endowed with wisdom ‘will follow’, he would tell us to do business with. So as a supervisor, the selection of what we should be subordinate to serve its own use?
A personality to fit
If the sales team sell products primarily through direct sales model to achieve, such as book sales, audio products sales and so on, would require a business must have enough energy and toughness, to really have the kind of ‘hundreds of millions of gold feet step out’ of the momentum, because sales of such products through the ‘large win’ is. On the contrary, if the marketing team to sell the product or software development, system integration products and individuality that is relatively calm, peaceful, people are more careful thought fit, because such products to the customers, the decision-making process is relatively long and difficult and will require marketing personnel have corresponding steady character. In other words marketers personality to fit the product sales model.
2, and enterprise development stage to cope w
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