China Digital TV to promote a serious digression.docVIP

 PAGE \* MERGEFORMAT 8 China Digital TV to promote a serious digression Xoceco v. Changhong trademark infringement case for Trade and Industry has made the final ruling: Changhong, ‘not guilty’. In fact, sensible person knew that this was a deliberate farce is entirely a matter Xoceco made in an attempt to promote its own product sales. A year ago, Xiamen Overseas Chinese also well-known heroes of color TV enterprises scattered all over the paste, Yuyao contest with members of their own products, no one meet the challenge, resulting in abortion activities, he is very anxious, and then went on to the director of this out of lame the promotion of puppet shows. Xoceco v. Changhong is in fact very typical of a household electrical appliance industry in the promotion model, the production of entertainment-oriented things for their own products Dataichangxi. With the event promotion is a very economical way, but rather learning how to use, such as the Xiamen Overseas Chinese have been fighting the enemy 5000 injury 10000 approach entirely undesirable. In fact, from Prima v. Changhong events we can see that the promotion of China’s digital TV has a serious digression. At present, our color TV companies are pushing digital TV in the heat. Digital TV is what the manufacturer there is a pretty complex thing, maybe you have quite a emotional: the really bored to death, and the standards of this stuff Is that it, and so on and so on. Consumers simply does not care about these things, concern is also not understand, in fact, the current digital television position in the eyes of consumers should be: a clearer picture of the TV just realistic. How do we convey that to consumers, content? In other words how do we promote our science to digital TV does? Promotion is communication of the family on, that is, set the following products to tell their buyers what their products are good news where you are, why you should buy my product, rather than the other brands products. T