China Unicoms CDMA strategy of marketing channels.docVIP

 PAGE \* MERGEFORMAT 16 China Unicom’s CDMA strategy of marketing channels CDMA business since January 18, 2002 has been the official operator, China Unicom, as the only operators in the CDMA business development and to explore a new and different business development and marketing GSM model - we take the initiative guide demand, firmly grasp the initiative in CDMA industry chain to take bundle a variety of ways to promote the CDMA business in leaps and bounds. As of the end of September 2004, CDMA subscribers reached 25.832 million, the new China Unicom CDMA space-time to produce a report on the market yet for the perfect answer sheets. Judging from the current community on China Unicom’s CDMA marketing model evaluation of the current point of view, can be described as mixed, in order to find a more healthy, lower cost are conducive to sustainable development, road development, we have put CDMA marketing channel strategy to the entire mobile communications business model change marketing channels to examine the long history, to contemplation, to explore the next CDMA channel strategy, it should be helpful. 1, mobile communication business marketing channel strategy changes We are talking about the mobile communications business has two levels, a mobile terminal device, which is mobile phone marketing; one is provided by telecom operators the product, that is, mobile phone card (mobile communications networks and services, the physical carrier) in Marketing , while the latter is often accompanied by the emergence of the former occurs, mobile phone sales channels, but also mobile phone card users to buy the main channel. From the mobile communications business model changes in terms of marketing, in the last century and the early 90s, mobile communication in the market introduction phase and growth, the market as a seller’s market, is taking the mobile business was originally owned channel based sales model, until the mid-and late 90s, mobile business into t