China flat-panel brand how to face the era of rational consumption.docVIP

 PAGE \* MERGEFORMAT 13 China flat-panel brand how to face the era of rational consumption If in 2005 the first year defined as flat, then in 2005 should also be a plate of Chinese consumers for years of emotional consumption, because in this year, Chinese consumers for the first time to experience the flat-panel TVs consumption shock wave rushing toward us , and because of the consumer psychology of consumer behavior brought about premature tend to ‘conspicuous’ and ‘brand of worship of’ consumption state. China flat-panel market has experienced a full year of flat-panel industry, the concept of war, price war, sales promotions and other melee, along with the LCD TV and plasma TV panels once the cost of the price reduction as well as several foreign brands after the product has quality problems, the role of flat panel TVs of products and brands in consumer life, the role of subtle changes have taken place. 2006 51 Golden Week, flat panel market, many foreign brands have introduced new technologies to market new products do support wrestling. Research from the consumer point of view, consumers in China compared with the previous two years, the choice of flat-panel TVs has matured a lot, they said good-bye to the technology, the blind worship of foreign brands and domestic brands do not trust the voice in the midst of clutter , with rational thinking and decision-making, rational consumption of Chinese consumers into the flat-panel era. Then, accounting for 60% of China’s flat-panel market, decreasing market share in China’s domestic brands over how to meet the consumption patterns change? How to continue CRT era, with an absolute advantage over foreign brands do? Through insight into the phenomenon of flat-panel industry, and a few points to clarify China’s strategic decision to flat-panel brand communication strengths and weaknesses: 1, China’s domestic brands the courage to strive for new sub-category of color TV sets; Phenomenon: China’s several large