Chinas urgent need for access to 2.0 times sales.docVIP

 PAGE \* MERGEFORMAT 5 China’s urgent need for access to 2.0 times sales With the end of the economy of shortage, Chinese companies operate is undergoing tremendous changes, the traditional marketing tactics are all overnight failure, and even engage in large-scale advertising, public relations, promotional activities, in the end product is still no longer marketable, and also into a loss situation. All this shows that the new economic situation requires a new marketing philosophy, the idea that marketing is the packaging, gloss over the 1.0 era has ended, because the essence of marketing is to create customer demand for enterprise systems engineering, to go away from this emphasis on guiding significance for marketing Clearly, this is wishful thinking. For a long time, marketing in China is habitually interpreted as a selling point to plan, advertising campaign, media, communication and other activities. 90s of the last century, China’s home appliance manufacturers such as mature industries associated with the expansion of the scale, as well as the expansion of the national market began a large-scale marketing activities, the main job is to plan, advertising, promotion, dissemination, such marketing activities led to the rapid supply of expansion, in turn, the supply of this rapid expansion has been a huge demand in digestion. In this process, the series of marketing activities of Chinese enterprises will undoubtedly become the ‘Golden Touch’, and to Chinese companies has brought a misconception that marketing is the packaging, cosmetic, as long as a good selling point for a planned advertising product will be able to sell out. This approach has proved feasible in 2056 ago, but now no longer efficacious in. In fact, this is the biggest misreading of marketing, marketing’s fundamental purpose is to create customer demand. Consumers by a wish to meet their needs, desires and drives of the potential group of composition, the sole purpose of business is to pro