Chinas beer market opportunities and challenges of economic crisis.docVIP

 PAGE \* MERGEFORMAT 8 China’s beer market opportunities and challenges of economic crisis One: to bring the crisis to the Chinese beer market, what? When God closes a door, He will give us a window to stay! Economic crisis, we hear a lot about the wolf, and even the pessimistic end of the world. Of course, for export-oriented industry really suffering, and even disaster! Crisis was over, China’s beer industry in 2009 is like? 1: Tsingtao Brewery: February 22, 2010 issued in 2009, Qingdao Beer forecasted to notice, that a substantial increase over the previous year net profit of 75-85% can be reached from 1220 to 1294 million yuan. 2: Yanjing Beer: 2009 Yanjing Beer Group Corporation production 466.8 million liters, an increase of 11.35%, profit 2.99 billion yuan, up 29.9 percent, far exceeding the industry average growth rate 3: InBev Jinlongquan: 2009 full-year output rose 4.1% in the case, the profit growth of 43%. 4: second-tier companies: in 2009, Shandong Silver Wheat Beer Co., Ltd. sales revenue of 1.05 billion yuan, profits and taxes 200 .. $ 200 million, respectively, over the same period last year 18% and 40%. These data can prove that the economic crisis, the beer industry, a substantial gain unexpected “big fruit”, sales increase, profits increase! Throughout 2009, the beer industry has become a golden chance to recuperate a good year! II: post-crisis era, China’s beer industry trend analysis. Through the crisis of the last half, as walking on thin ice in the dark after a glimmer of light flashed in front of us! Post-crisis era is coming! This is the best time acquisition! Jin Zhiguo, Tsingtao chairman in 2009, to issue such a voice! In the crisis, we see who shot first in the Chinese beer industry: In early 2009, it acquired snow a shot Locke and three other companies, and a new plant in Zhejiang layout while planted in Shandong shot three consecutive pieces (amber, Yantai, Liaocheng, Yantai, Qingdao Beer was forced to