China motorcycle why defeat in Vietnam-.docVIP

 PAGE \* MERGEFORMAT 9 China motorcycle why defeat in Vietnam? After New Year on the busy open, non-stop business trip a few days ago to visit a cosmetics company in Guangzhou, the station bought a ‘Yingzhou Kan’, the first version of the headline screamed in the head: ‘China’s motorcycle enterprises soldiers defeat in Vietnam, ‘If you look closely, it is China’s motorcycle enterprises, learning TCL and a new hope to sell their products in Vietnam, beginning in the stock market in order to win the occasional low points, the market, but the last few years, Viet Nam beginning not to like China’s motorcycle brand, one of poor quality, and second, like Japan, Vietnam, motorcycles, almost all motorcycle companies are faced with a reality: out of the Vietnamese market. According to ‘Ying Zhoukan’ reports: Vietnam is a real sense of the motorcycle kingdom, because now there is no one true meaning of the highway, so motorcycles has become the most important means of transport, 85 million people on the possession of the 17 million motorcycles . Vietnam, the streets could be seen first-hand drive, single-handedly called the men, or single-handedly drive, the primary arms women with infants. Unfortunately, as early as 1996, China began to enter the Vietnamese motorcycle market in Vietnam at the moment, however, the streets, but almost see the shadow of Chinese brands motorcycles, except for some low-end local brands, the 50% of the Vietnamese rode a Honda, Yamaha and Suzuki motorcycles. Interestingly, this decade, China has not been successful is not a motorcycle opened the Vietnamese market. According to the relevant information analysis, China’s motorcycle enterprises to enter the Vietnamese market, the main strategic motive, nothing is that the Vietnamese economy has just begun, can not catch up with China, so that the economy is relatively backward in such countries to low-to-market is the best strategy for ; secondly, because there is no highway in Vietnam, moto