China short-term-oriented enterprises difficult grown up.docVIP

 PAGE \* MERGEFORMAT 10 China ‘short-term-oriented enterprises’ difficult ‘grown up’ ‘A move fresh, eat around days! ‘In China, this piece of the booming market demand, it seems that is not uncommon for’ a stroke of fresh ‘products, but really accordingly’ eat around days’ companies are few, mostly as a short-lived meteor. Aita VCD, first into a huge advertising, sales leap in 1997 to 1.6 billion, and this figure is only a mere year ago, the 200 million yuan! But then, with the VCD industry as a whole change in the competitive situation, love more strength to struggle against, and gradually shrinking. Hi-Tech Wealth’s GUIDEC, the same has been brilliant. Zhang Zhengyu, founder Albert Henderson founded in 1998 to introduce the name ‘GUIDEC’ the PDA, a ‘pagers, mobile phones, GUIDEC, Not One Less’, makes ‘GUIDEC’ product brands the company almost become the industry standard Title. In strong support of branding and channel construction, the Hi-Tech Wealth took only two years, turnover of 10 billion and created a miracle of China’s consumer electronics products. However, the subsequent unexpected situation worsened, and there are indications that by the end of 2001, Albert Henderson turnover reduced to 5 million, the end of 2002 is 2 billion, less than 100 million yuan at the end of 2003 ... ... Short-lived type of products also can be cited. Health care products, learning machines, dancing blanket are no doubt who the ‘good product’, but the operating companies of these products, but without exception, missed and sustainable development. What hinders those who create good products, they found good project became the evergreen enterprises? Into the short-term, short-term loser Fortune on products in short supply businesses, fast-breaking is often due to the huge market potential of the product. Almost every product market, the first birth are facing a huge gap in supply and demand, when the enterprise is more like speculators, the first to usher in a bet the