China Motorcycle- Discovering Europe-.docVIP

 PAGE \* MERGEFORMAT 30 China Motorcycle: Discovering Europe? Has been referred to as ‘the highest level of the market, the most mature’ into the home appliance industry has a new dilemma: With the accelerating pace of technological upgrading, local household electrical appliance enterprises due to the lack of core technology, resulting in a new round of competition, losing ground . Despite the years, the appliance industry after a brutal competition in highly market-oriented, but the huge technological gap allows consumers to upgrade, the domestic brands because of the technology gap and struggling to catch up. According to the survey, only Samsung Electronics sold in China in 2005 as high as 17.6 billion U.S. dollars, while LG Electronics sales targets in China was as high as 15 billion U.S. dollars, while the domestic household electrical appliance enterprises have been 200 to 300 billion yuan, hovering on the threshold, profit of about 2%. This we can see the technology gap caused by the large gap in the market. With the rhythm of changing consumption in fast speed corresponding to accelerate technological upgrading, however, because in reality the gap between Chinese enterprises to spend large sums of money led to the fifth-generation lines do not have time to make money, Japan, South Korea’s leading companies have already introduced one to two generations of the sixth, seventh-generation line, their inputs were as high as 15 billion dollars, four billion U.S. dollars! Technology gap with the financing gap, as well as the gap between the brand, which will become a role model once the appliance industry into a ‘winter’. In fact, China’s many industries are facing a similar confusion: the mobile phone industry as well. Well, motorcycle industry? Although China’s motorcycle production and sales over 20 million, but the real profit of the products, the share of domestic brands there? The lack of profitability will inevitably lead to the edge of enterprises