Chinese dealer profit model.docVIP

 PAGE \* MERGEFORMAT 17 Chinese dealer profit model Marketer Milton. Kotler emphasized that distribution in the Chinese market is the key to business success, and the winners will be those who can overcome the unfavorable distribution factors for distributors and retailers to provide value-added services business. As the market distribution of the main distributors should be responsible for the broad distribution of responsibility with one hand, society as a whole circulation system has resulted in many negative distribution factors. Traditional dealers in efficiency, cost and lack of control and other aspects have become increasingly prominent, channel efficiency, channel status showing as out of touch with its own potential. The development trend of traditional distributors can not be optimistic. New forms of traditional retailers in how to improve their own profitability and sustainable development are very much the reality facing us. The new form, the traditional dealers saddled with heavy pressure on the survival, growth in the 20th century, early 90’s when the vast number of distributors has become the main force of China’s distribution market, but as market competition intensifies, the traditional dealers vulnerable step by step presentation, the lengthy sales channels; slow market response capabilities; loyalty decline in credit reduced; the prevalence of different degrees of speculative, utilitarian and short-term nature; self-management quality and low capacity, lack of professionalism; missing the market marketing capabilities; can not meet the growing channel changing environment and consumer new demands. To serve the market, serve the mission of marketing products distributor in the area from which to enhance its profitability in order to adapt to new forms of what kind of profit model to expand development? 1. Bid farewell to the traditional high-profit models into the social average profit Changes in the membership from the channel perspecti