Chinese enterprises how people carry the banner-.docVIP

 PAGE \* MERGEFORMAT 13 Chinese enterprises how people carry the banner? 1. Jianlibao - ‘Gai under siege’ of the dead end hero I do not know why, read this text, there is a bitter feeling, reminiscent of Mr. Lu Xun, a well-known words of ... ... In 1996, Coca-Cola and Pepsi have launched ‘Coca-Cola hair hair hair’ and ‘Pepsi 18 big winners’ in the offensive end of the year, so that ‘two music’ sudden rise in market share, Jianlibao step by step forced on the road to ruin. However, that is, in such a grim situation, in 1996, Jianlibao sales still reached 70 million tons, while the same year, Pepsi was only 50 million tons. In June 1997, Coca-Cola launched the ‘red really fun’ summer offensive, encroachment Jianlibao large market in Dalian. A year later, Dalian Jianlibao is less than 9 million yuan in sales, Coca-Cola no doubt that the fierce attacks to the Jianlibao fatal blow. In early 1998, Dalian Jianlibao make every effort to try to fight back, using the Spring Festival to launch the ‘sent home’ of the Tet offensive. But by that time Dalian Jianlibao has been like a dying elderly, financing of activities in exchange for 2 million yuan is only the final tragic, coupled with the strategic mistakes, Dalian Jianlibao almost annihilated. At this point the ‘two music’ has occupied half of China’s carbonated beverage market. According to statistics, Beijing Coca-Cola and Pepsi-Cola accounted for 36.6% and 6% market share, while only 3.1% Jianlibao; in Jianlibao base in Guangzhou, Coca-Cola and Pepsi were also accounted for 32.6% and 15.1% of the market share, Jianlibao only 4.9% In 1998, Pepsi-Cola to wrest the country from the Jianlibao A A Fushun team naming rights, a strong opponent in the face of Jianlibao retreat. In June 1998, Beijing, Dalian Sales Office Jianlibao formal dissolution of the company, declaring Jianlibao the end of the glorious history in Dalian. Jianlibao 2000 sales of 50 million tonnes, sales of 20 billion or so, the profit of 1 mill