Chinese enterprises how to carry out the Olympic marketing.docVIP

 PAGE \* MERGEFORMAT 4 Chinese enterprises how to carry out the Olympic marketing Quadrennial Olympic Games soon opening people’s attention is flooding in rational investigation, according to the media, the Chinese people have is not concerned about how many gold medals we can get, and play down the issue to public attention much lesser than the 2008 Beijing Olympic Games. This may be a step forward, with a normal to look at this world as mature citizens. When Beijing Olympic Games, many Chinese enterprises, especially large enterprises think this is a brand showcase the best opportunity to actively participate, but the result is not wishful .2008 author to many domestic media talked about this problem. Yet been four years, the issue does not seem to arouse people’s attention. Chinese enterprises to promote their own brands would like to take the Olympic Games or the Olympic marketing may be a lot of work to be done, however, the most important thing is to learn how to think about this problem. According to the media survey, this year’s Olympic Games, there are a lot of enterprises have entered the hope to find an opportunity to own businesses in the current global economic downturn, I think most businesses on how to make the Olympic brand marketing lack of knowledge or our business what is missing not think deeply about the future with predictable results. In more than 30 years of reform and opening up, China’s economy has made considerable development, China’s GDP has ranked second in the world, after the United States, but at the same time a serious lack of the brand with independent intellectual property rights and international competitiveness. To 2011, 100 of the world’s most valuable brand, no brand of Chinese enterprises is one of the most important symbol of the developed countries have a strong competitive brand. Based on the successful experience of the enterprises in developed countries in the Olympic Games, the Chinese enterprises to the