Chinese milk in 2010 conjecture.docVIP

 PAGE \* MERGEFORMAT 7 Chinese milk in 2010 conjecture China’s milk powder market is concerned, in recent years can be said to be changing. In recent years, China’s milk powder business in the pattern is basically clear. In order to clearly look at this market, Hwa-Yong Tao right formula based on years of market research, will be changes in the market is divided into three phases: Phase I: well-organized phase Until 2004, characterized by almost no war. Living in high-end international camp; national camp, living in low-end, middle market, there is no border, there is no conflict. At the same time, the domestic camp inside a compromise between various enterprises, and no serious conflict. At this stage, the biggest mistake of domestic milk powder is the Sanlu more than 10 years as a leading industry boss, but the oldest child in the market has not been thinking, there is no show to play the leading industry consolidation; another one is Wanda, and its joint ventures and unity after the is basically at a standstill. This allows second-tier companies have the opportunity to revolt. Influence in the domestic top ten: Benchmarking Enterprise: Sanlu, Yili, Wanda, Dumex, Mead Johnson, Nestle and other general business: St. yuan, Ashley, Nanshan, terracotta figures and so on. Phase II: perturbed period 2005 -2007 year, is characterized by the warlord. China milk consumers to pay attention to the brand since 2004, starting price is no longer sensitive, since 2004, milk powder market, there is not much conflict, from the brand a step toward competition and terminal emulation. Through this three years of infighting, the international camp, Nestle, Dumex, Mead Johnson, Wyeth, Abbott in the high-end market is more consolidated; national camp formed a veteran of the Sanlu, Yili, and dark horse St. yuan, Ashley portfolio The first camp. 2007 is crucial year was an infant milk formula companies second-tier rebel successful year. It can be said in this year, San yuan a