Chinese mobile phone brands Criticism.docVIP

 PAGE \* MERGEFORMAT 6 Chinese mobile phone brands Criticism Since 1999, domestic mobile phone brands began the road, since ushered in China’s mobile phone industry by leaps and bounds era of development. Meanwhile, brands such as Ningbo Bird and TCL mobile phones quickly from obscurity into the world’s top eight, the satisfaction of everyone. But with increasing competition, originally from the marketing advantage of development opportunities brought about by the serious challenges and fierce price competition so that the overall decline of domestic mobile phone brand seriousness of domestic mobile phone purchase rate and the second straight decline in loyalty, Guo Zihao mobile phone companies profit margins have also fallen. This situation, I believe that apart from some of weakening the competitiveness of their products outside the brand competitiveness the negative effects of the natural short-board, also went to a concentrated attack phase. The purpose of this writing is not to criticize the criticism, but through mobile phones over the past few years, the brand development strategy Guo Zihao view, trying to find the new development. One criticism: from beauty as the main feature of the brand promotion model quickly evolved in order to promote the brand as the main features of models, rapidly reducing the value of the brand a sense of brand loyalty as well as reduce Objectively speaking, China’s mobile phone industry will be beauty economy to an extreme, in a way to create a new beauty economy in China Aspect. In the past, many scholars of the beauty of this stereotyped image of the spokesperson strategy for many criticism, but I think that is the domestic mobile phone enterprises of collective action, which makes the domestic mobile phone as a whole, the image of the body has aroused public concern, resulting in a very large extent, robbed of MOTO and NOKAI focus. This concern is what degree of domestic brands have quickly grabbed one half of a magic w