Chinese mobile phone market will usher in the replacement wave.docVIP

 PAGE \* MERGEFORMAT 3 Chinese mobile phone market will usher in the replacement wave June 14, 2007 news, according to ‘MII’ requirements, cell phone chargers uniform standards enforced from today onwards. After the implementation of standards, universal charger will be taken to a USB data cable plus a charger with a USB port in the form of female seat to address the years of mobile phone charger is not compatible or not. As of May 31, more than 14 companies produce 15 kinds of models of mobile phone charger received certification. Nokia and Motorola are all in their column. Lenovo, Bird and some other domestic mobile phone enterprises through certification. There is no doubt that a unified standard mobile phone charger, mobile marketing will lead a new era. The most intuitive is the product of changes in the evolution. Previously, because the standard charger is not unified, each one can only correspond to a cell phone charger, cell phone could only be bundled with the charger. Today, the charger can already common, and then bundled the sale of business if the method is estimated that consumers can not be accepted, after all, who do not want to spend the money. Therefore, the subsequent sales of mobile phones, the charger can only as an option, rather than the previous standard content. In addition, the mobile phone charger harmonization of standards, resulting in a change in consumer psychology. Enforced by the state standards, will translate directly into consumption standards. There is no uniform mobile phone charger mobile phone sales will be a problem. The handset has a unified standard in the six months to a year’s time for consumers to buy mobile phones an important criterion to consider. And this unified standard will soon be transformed into a consumer trend, the trend over time will become a default standard. Therefore, in this transition from a mandatory standard consumption standards in the process of mobile marketing will inevitably arise in t