Chinese New Year and advertising in the how to vote-.docVIP

 PAGE \* MERGEFORMAT 12 Chinese New Year and advertising in the how to vote? How should the Chinese New Year in! Adults and children have been waiting for the arrival of the Spring Festival, various supermarkets, manufacturers hope that in the end of the year drew to a close as soon as possible to reach the sales target, or over-achieved, while the activities in the sales of front-line marketing elite are planning for the last and most important Consumer tide playing a nice battle, with a view to the work of a satisfactory ending in 2004, more sales in 2005 made grand opening. How big consumer market, Chinese New Year As small as a string of candied fruit, as large as a car, in the Spring Festival period, large and small goods such as money, not to the same New Year’s firecrackers accompanied by diverting them to millions of households. Chinese New Year, we will spend how much money, the total consumption in the end how much? China Social Survey (SSIC) 04 Spring Festival in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Wuhan, Changsha, Shenyang, Harbin, Shijiazhuang, representatives of 10 cities conducted surveys to telephone surveys and questionnaires in the form of random access in 2000 urban residents. Survey that, city dwellers spend more than the 1,500 yuan in Spring Festival -3000 yuan; gifts still the biggest proportion of total consumption, the first Spring Festival. We can roughly conclude that in this country hundreds of millions of households through the New Year at least thrown at least 100 billion yuan or more. In the bustling and festive atmosphere, hundreds of billions of recovery unknowingly to the various upstream service industries. Chinese New Year sales period of the division of In accordance with Chinese custom and official holidays, the provisions of the average consumer of natural Chinese New Year period roughly 15 days before and after the Spring Festival, and for manufacturers, the Chinese New Year sales period is usually set