Chinese products from large manufacturers to large march.docVIP

 PAGE \* MERGEFORMAT 20 Chinese products from large manufacturers to large march When microwave ovens first listed Glanz, no one would have thought that in the next few years time, this by the textile industry into the home appliance will be in the industry price war set off a wave of bloody But precisely because of the presence of Glanz, so the business community feel the genuineness of the power of low-cost competitive strategy, and that all the momentum and the magnificent sweep of the situation have attracted countless heroes bow appliance that was made “ Glanz model “has become a classic case of management of the industry. In a market economy, all companies will face the pressure of market competition, how companies from small to large, how to get more profit, how to stay ahead is not to be eliminated, it will be the need to face all companies throughout real issue. Therefore, for enterprises to find a basis on its own power, can effectively avoid risks, strategic way to find opportunities for all entrepreneurs to become a core proposition. On this basis, the United States, Professor Porter put forward based on the perspective of competition in three ways the implementation of corporate strategy, one focused strategy, and second, differentiation strategy, the three low-cost leadership strategy. “Glanz mode” of the enterprise core idea is that low-cost leader in business strategy, this model is through large-scale production, greatly reduce production costs, and then swept the market price advantage against competitors, gain market share. Glanz course in order to win the “ price butcher “in the title, and to win the microwave oven market share of 70% of the market, but with the microwave oven industry matured, the drawbacks of such large-scale production mode is also increasingly apparent, leading to it later had to drop prices knife, strategic marketing model to move closer to a premium brand. Coincidentally, in Glanz from the “big” to “big brand” t