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Chinese tobacco companies internally and externally to the slightly
Foreign cigarette brands such as Marlboro, 555, and Seven Star, etc. are not in China’s mainstream media advertising, but it has many loyal consumers, the domestic cigarette brands such as China, Hongta, the Red River, and White Sands and other cigarette brands are frequently in the mainstream media, public appearances, but also also has many loyal customers. Foreign cigarettes does not violate our laws in the premise of the amount set aside for four of the research strategy of Flemingia, easy to win the market, while domestic cigarette brand has a lot of make every effort to painstaking efforts, deliberate policy to test the bottom line and take the edges of the market route, to invest 10 million in the mainstream media, platform, play with ‘edge ball’. Also open up the market, the same is to develop loyal customers, also occupy a market share of competitors, why go so tough on domestic brands?
Resisting foreign aggression and security, the internally and externally to the Chinese tobacco industry must pay attention to the basic market principle, after all, their market-oriented operation and the resistance level of long-term venture capital does not have the ability to attack, despite the expansion of those already well-known brands into the country, but also should be based on the domestic market and foreign markets for attack in order to be carefully considered. China’s tobacco industry, after all, nurtured in the embrace of the local government for too long, warm haven for feeding the arrogant mentality, is often difficult to grasp in resisting foreign aggression and an appropriate sense of proportion in order to cause the development of enterprises once fell into a dilemma.
1, at home and abroad: bigger and stronger is the way out
In accordance with the developing trend of foreign cigarette enterprises and scale of analysis, the future existence of the Chinese
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