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Chinese way to explore the theme park: the miraculous transformation of the product
The end of the century, the National blowing theme park craze for a short period of four years, small and large theme parks around the country has reached 2500, the amount of investment of up to 3,000 billion yuan, figures are very high indeed, was rare in the world. However, as long as is a theme park, a little understanding of the number of people are aware of 7:2:1, ie a loss of 7 into 2 into 1 into the profit of capital preservation. The creation of a single day has been brilliant 1:00 Admission 100,000 person-times of the East Park working hard and making nearly 20 year history has finally closed down, the rest have closed their doors around the theme park are just countless.
To face the reality, it is not exactly want to ask, theme parks can really make a difference in China’s tourism market do? Can so many theme parks are short-lived do? Theme parks in China does it go?
In this connection, a number of industry experts and scholars have expressed their views, insights: site research unscientific, not rigorous; to tickets as the main profit-making points; follow-up product development, unfavorable changes in the market, and so failed to comply. But these seem to have been too much emphasis on the objective reality at the expense of people’s subjective initiative. I believe whenever done sold all know that this word ‘no can not sell the product,’ things to put here, can we not able to complete the sale, a large part depends on the sales staff’s initiative, rather than products, good or bad, themes Park is also true.
I located the company at the end with a new theme park in the domestic enterprises to establish strategic partnership, to honor in-depth understanding of the theme park industry. With the co-operation forward, we gradually discovered that, in fact, create a lot of the theme park could not continue operating the key is not the site detri
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