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Chinese Wine Marketing humanity Strategy (MBA chapter)
Personality in a more robust business environment, the ‘bad guys’ may become ‘good’, but in a business environment in personality distortion, ‘good guys’ will become a ‘bad guy’. Most people’s motives and mind into the enterprise is positive. The same people why some enterprises can play most vividly, and in some enterprises had become a talent friction? In traditional Chinese liquor industry, the industry could settle down in due to historical reasons, a lack of human resources, loss and internal friction is particularly prominent. Facing the new century, the constant demand for human resources management, upgrading and China’s wine industry, the size of precipitation, restructuring and adjustment to start with human resources management for the purpose of human research is indispensable task.
First, a collection of human enterprises positioning
Enterprises in the market competition is the performance of the product competition, but the product of competition and leverage the power source is the people that competition. The competition in the realm of man is the degree of cooperation and cooperation among people of quality competition.
Thrust the face of a market economy, the traditional Chinese liquor shall not be carried out only one kind of restructuring, but was signed in the industry, history and national conditions of reasons, most at once is immune from the traditional, such as deep-rooted political and interpersonal relationships. In order to take care of each other, each one the verge of failure or failure of liquor businesses, there is a way to ruin itself. Reflected in the strategic human resources as follows: the lack of an entrepreneurial class.
Liquor industry in China from a planned economy to a market economy transition process, due to inertia, still with a strong political economy and government economic colors. The so-called political economy is a political ta
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