Close to the market general manager of marketing - lower levels of work on the model - marketing general manager of the Working Model (b).docVIP

 PAGE \* MERGEFORMAT 17 Close to the market general manager of marketing / lower levels of work on the model - marketing general manager of the Working Model (b) First, lower levels can not be up to the chaos on the interpretation of Art of War stresses “and skilled persons, help of trend momentum is not responsible for the people.” Means that coach to be good at creating a favorable trend of military operations, not just blame subordinates subordinates recklessly. Marketing is the coach, general manager of the so-called “responsibility in the situation and not to ask for people.” Is the general manager of marketing headquarters to lead R amp; D / marketing / finance / back office services for the line well. Let the hands of first-line weapons (differential advantage , advertising advantages, cost advantages, quality advantage and so on, behind a support (marketing support, marketing materials support, logistics, finance, logistics systems, can be straightened Houguwuyou righteous market. It is no exaggeration to say that on average a month, general manager of marketing, not a week ahead of the market line, line I do not know what happened. Then he offered to front-line support, services, policies, assessment, performance is often a disservice to become reasons for the decline. even the marketing team may be a disaster. The reason we know everything, but we are always such a disaster occurred, please be patient to see these cases it can be seen everywhere: 1. Product / price / brand no advantage: the company’s products from the position, function, demand points, channel selection, price does not feature all aspects of not leading peer. Employees into battle without any advantage, only to see who recklessly with posters of competitive products who posted the display of much well. business people are met in all channels, “stink face” fundamental bending beneath the talking: Small retail store boss said, “Your price is too high I do not sell,” township di