Co-branding or viral marketing- - Coca-Cola and Tencents sixth cans Coke.docVIP

 PAGE \* MERGEFORMAT 4 Co-branding or viral marketing? - Coca-Cola and Tencent’s ‘sixth cans Coke’ What activities could be in just one week, attracting 100 million eye balls, so that 11 million people took part, and whom does it spread? When all the Olympic partners for the marketing and dissemination of the Olympic Games approaching a time when their brains, Coca-Cola once again Liang Jian, and, this time a full-scale dissemination. Torch Relay sponsorship of behavior aside. Coca-Cola, we will look at how to use online media to find their own sixth Coke cans. When the QQ users accustomed to open QQ, will be surprised to find a number of User A has to fight for their Olympic torch, and obtained the qualifications of torchbearers, QQ show, also put on a Coca-Cola issued Feng Gong Albert Medal. QQ more and more users to participate in online competition for the Olympic torch to pass ambassador in the mouse gently point, indeed, together with the two brands to realize their desire to participate in the Olympic Games. This is indeed a well-planned activities, as Coca-Cola said, to give consumers a full range of Olympic experience. When all of that network media is running the image of the ad, smart cola, or find their own opportunities, in cooperation with Tencent, the torch relay activities on-line. Although some familiar, prior to msn also launched a ‘IM program’, that is, acts of public love to pass, I believe a lot of msn friends are also involved, but at that time no one to spread, and secondly, there is no continuity in the formation of a large public service activities, in my feeling, or let the matter rest. The Coca-Cola and Tencent’s cooperation, is subject to the last msn’Im community projects’ inspiration, and we do not know. But we can know is that within the next six months, as more and more in the light the torch in the QQ User, Coca-Cola and Tencent’s current co-operation has been the inevitable into the hearts of the Chinese people to form a g