Co-promotion- can not stop the new trend of marketing.docVIP

 PAGE \* MERGEFORMAT 23 Co-promotion: can not stop the new trend of marketing The pace of progress has always brought us continually novel. Globalization, ‘There is no free lunch’, ‘peer is the enemy’ and other old people and training has been broken - is the burgeoning field of modern marketing revolution ... ... What is a co-promotion Co-promotion is more than two or brand promotional activities carried out in cooperation. The greatest benefit of this approach is that it gives each member of the joint body in order to lower the cost of the promotional effect of a larger, joint promotions and sometimes can achieve alone can not achieve the purpose of promotion. Japanese Trade and Industry Minister Kobayashi mountain, when the general manager in a department store. He made secretary to the city to investigate and personal taste, take a look at Which restaurant curry taste the best. Then he invited a restaurant owner, to discuss opening a place in a department store selling curry and rice, the price lower than the market into four, four into by a department store owner is responsible to make up, the restaurant owner will certainly be happy. The city’s best curry flavor, but also cheaper than most other four into a result, attracted a large number of customers. Customers must go shopping after dinner, go shopping to buy things, down the mall a year over the previous year’s turnover increased five-fold increase in restaurant sales for several times. This shows that co-promotion as long as used properly, is not only beneficial to both sides, and sometimes also receive a separate promotion not achieve results. Different types of co-promotion Joint promotions are mainly the following types: 1. Co-promotion of enterprises of different industries This is the most common form of joint promotion, between different trades and there is no competitive relationship, but also complement each other. As we all know, ‘Little Swan’ and ‘Ariel’ in a numb